Juan Martinez, sitting on a stool, hands folded

I’m a visual designer that likes working with cool people on things that look nice and are easy to use.

View work
In-house · Nine yearsPersonal Capital → Empower · 2015–2024

Sr. Visual Designer at Personal Capital

The in-house creative designer every team came to, from a growth-stage fintech to its acquisition by Empower.

Worked with
Executives, product, engineering, HR and the financial advisors
How
Paired with a copywriter, I developed options; the creative director and CMO chose, and I took the final through to shipped assets
Context
Acquired by Empower in 2020
Case study · 11 slidesBrand & campaigns The 2019 rebrandCampaignsHackathonDashboard View case study Case study · 6 slidesWealth management Portfolio allocationESG guideSingle stock riskHiring an advisor View case study Special projectCashiusA savings account needed a face: from first sketch to launch.View project

Sr. Visual Designer, in-house. The creative designer every team came to: executives, product, engineering, HR and the financial advisors.

  1. 2015Joined Personal Capital
  2. 2019The rebrand
  3. 2020Acquired by Empower
  4. 2021–22The advisor guides
  5. 2024Nine years in
Case study · 11 slidesBrand & campaigns The 2019 rebrandCampaignsHackathonDashboard View case study Case study · 6 slidesWealth management Portfolio allocationESG guideSingle stock riskHiring an advisor View case study
Clients I’ve worked with directlySpeidel’s · Weinhaus Kahlenberg · Biolumen
Speidel’s · Beer labels Speidel’s Pale Ale, front labelSpeidel’s Pale Ale, back label Front and back, down to the tasting notes. Identity · Packaging · 2025Weinhaus KahlenbergA mark, a label system and a quality seal for a heritage winemaker. Identity · Pitch deck · 2019BiolumenComplex science made legible for a high-stakes pitch.
Projects nobody asked forJuxta · Planēo · Waplet · Geist · Aureum
Juxta app: the Call Building in 1903 and the 1940s on a then-and-now slider App · IdentityJuxtaDrag the street you’re standing on back through the decades. Planēo screens in an isometric spread: the temperature globe, CO₂ and ice widgets, city profiles and the map PlanēoTrack and visualize climate change, city by city.View Waplet billboard: ‘Money antivirus’ WapletRethinking the everyday fintech wallet.View
Coming soon GeistA ghost hunting app.Soon
Greetings fromAUREUM CITY Worldbuilding One island-state. Its own history, mythology, geography.

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Contact

Open to new work
Juan Martinez CV, page one

Juan Martinez

Sr. Visual Designer · California

hello@visualjuan.comlinkedin.com/in/juanmartinezdesign