I’m Juan. I make things.

Design, words, creative direction, whatever the idea needs.

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Featured
Personal Capital magazine ad
2015–2024

Personal Capital

Scaling a fintech brand across product, marketing, and everything in between.

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Weinhaus Kahlenberg

Weinhaus Kahlenberg

Identity and label system for a heritage-rooted winemaker.

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Biolumen

Biolumen

Complex science made legible for a high-stakes pitch.

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App concepts
Juxta: Urban Exploration
Juxta app icon

Juxta

A time machine for every street corner. Point your phone, see the past.

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Planēo
Planēo app icon

Planēo

Track and visualize climate change in your city and around the world.

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Waplet
Waplet app icon

Waplet

Rethinking the everyday wallet — quick actions, clean glanceable balances.

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Coming soon

Another concept brewing. Something worth waiting for.

Worldbuilding

Aureum City

One island-state. Its own history, mythology, and geography. A personal essay in the form of a world.

Visit Aureum
Side quests
Zesty

A fictional water brand, built as an AI design playground.

SF Love Project — canvas print
SF Love Project

City portraits of San Francisco, painted as a love letter.

Cali Viejo — illustrated posters
Cali Viejo

Illustrated street corners from Cali, Colombia.

Building a pitch?
Designing a website?
Planning a rebrand?
Launching a product?
Juan Martinez
I’m Juan How can I help you?