Identity · Packaging · Print · 2025

A wine made for a wellness ritual.

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The Kurwein bottle and a Weinhaus Kahlenberg glass on a table above the Saale-Unstrut vineyards at sunrise

02 · The brief

Weinhaus Kahlenberg had history but no formal logo. It needed one identity to carry its wines, and a new Kurwein line for the region’s Schrothkur health retreats.

Client: Weinhaus Kahlenberg
Region: Saale-Unstrut, Germany
Role: Identity, packaging, print
Year: 2025

Magazine ad held open: the Schroth Kurwein bottle on the left page; on the right, Der Wein, der mit dem Wohlbefinden im Einklang steht, with the Weinhaus Kahlenberg mark and the Verband badge

03 · Campaign

Magazine ad: the bottle on one page, the promise on the other. “The wine in harmony with well-being.”

04 · Mark

A fencer mid-lunge, drawn from the owner’s own sport, over the name in wide spaced capitals.

The round seal of the Deutscher Schrothkurwein Verband in olive ink on white card: a wine glass, grapes, an olive sprig and a cross

05 · Badge

The quality seal for the Schrothkurwein association, in the same olive as the Kurwein label.

Navy#162238The mark’s card stock

Olive#6F755ALabel and seal

Parchment#EFE8D8Paper, pages, ground

Sky#95CDECThe label’s window

06 · Colour

The label, on the table it was made for.

Name stacked on top, a scene of the retreat in the window, the region underneath.

07 · In use

The Kurwein bottle lying on an oak table by a window onto the vineyards, a glass of white wine beside it

Fast drafts, careful finish.

01MarkA custom mark built on the owner’s love of fencing, so the brand has a person in it.

02ExplorationAI rendering sped up early label layouts; sketching and Photoshop brought them back to the heritage look.

03Label systemThe flagship label, the Kurwein extension and the official Schrothkur quality badge.

08 · Process