Brauerei · Identity · Packaging · Web · 2025

Speidel’s Brauerei’le.

Scroll, swipe or press space

02 · The brief

A family brewery on the Swabian Alb, brewing since 1763. I refreshed the family crest, redesigned the beer labels and built a concept website, designing and building everything with Claude Code and a team of AI agents.

Client
Speidel’s Brauerei’le
Region
Swabian Alb, Germany
Scope
Crest, labels, website
Year
2025
Speidel's RotbierRotbier
Speidel's HellesHelles
Speidel's Lager DunkelLager Dunkel
Speidel's Pale AlePale Ale

03 · The labels

One family of labels: the crest at the centre and a colour for each beer.

04 · The website

A concept site, designed and built with Claude Code.

Speidel’s Brauerei’le 01 / 04