Juan Martinez

Brand, web, and product work across a range of clients in Germany and remotely.

• Gemeinde Poing. Refreshed the visual identity for a local youth program: audited existing assets, resolved inconsistencies, and delivered production-ready files.
• AI Bootcamp. Branding, UI/UX, and product visuals for UMA, an AI-powered app. Used AI tools as part of the design process.
• Speidels Hotel & Braumanufaktur. Ongoing website and brand work for a family-run hotel and brewery in the Swabian Alb.
• Weinhaus Kahlenberg. Identity, label design, and website.

Joined as one of the first designers at a fintech startup and spent nine years building the visual identity through rapid growth, a $1B acquisition, and a full rebrand to Empower.

• Brand System. Owned and evolved the visual identity and style guide from early-stage through acquisition. Built templated systems across formats, driving consistency, efficiency, and creative direction across marketing, product, and agency partners.
• Product. Contributed to the redesign of the financial dashboard. The New York Times called it the industry tool to beat.
• Campaigns. Designed across email, paid social, OOH, ebooks, infographics, event collateral, and video graphics, reaching 3M+ users. Created Cashius, the brand mascot for the high-yield savings launch.
• Collateral. Investor pitch decks, client-facing guides, and data visualizations, translating complex financial concepts into print and digital materials used at board and sales level.
• Hackathon. 1st place, 2022. Led design on a Direct Indexing concept alongside engineers and PMs. Won on clarity of thinking, not just execution.