Healthcare · Identity · Pitch deck · 2019

When science is the product.

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The BioLumen logo on a laptop, surrounded by printed deck slides

02 · The brief

A brand, a 15-slide deck and a chart style for a healthcare startup, built in one week for a seed round.

Role
Design support
Timeline
1 week
Formats
Identity, deck, data viz
Year
2019
The BioLumen logo animating in: three overlapping discs in coral, green and violet, then the wordmark in deep navy

03 · The mark

Three overlapping discs. The same shape comes back in the deck as the product diagram, so the logo explains the science.

Coral#FB5B6BThe problem
Leaf#4FB74FHealth
Violet#9323E3The market
Navy#130373The wordmark
Mint#A4DAA2The solution
Sun#FFD25BHighlights

04 · Colour

Three deck slides fanned out: market size by region, blood-glucose ranges, and the solution slide

05 · The deck

Fifteen slides for a skeptical room, one idea and one visual each. Every section owns a colour: the market in violet, the problem in coral, the solution in mint.

The round closed.

And BioLumen won a place in PepsiCo’s Greenhouse accelerator.

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