Building a pitch?
Designing a website?
Planning a rebrand?
Launching a product?
Juan Martinez
I'm Juan How can I help you?

Designer by trade.
Creative at heart.

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Brand &
Identity

Visual identity Brand systems Guidelines

Logo, typography, colour, guidelines, the full system. Built to work across every touchpoint and hold up long after the launch party.

Campaigns &
Content

Campaign design OOH & print Digital ads

I've taken campaigns from brief to live, national scale, OOH, digital, print. The kind of work that makes people stop and actually look.

Product &
Pitch

Product design Pitch decks Data viz

Dashboards, decks, data viz. I make complicated things clear, whether it's a fintech product used by millions or a pitch that has to land in the room.

Brand · Product · Campaigns

Selected work

Personal Capital billboard
PCAP app icon

Personal Capital → Empower

I joined when it was an early-stage fintech startup. I left after a $1B acquisition. In between: I built the brand, ran campaigns that reached millions, designed the product, and made the decks that got deals done.

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Brand systems Product design Campaigns
0 yrs Experience
$0B Acquisition
0M+ users People reached
0 National campaigns
Freelance
Weinhaus Kahlenberg

Weinhaus Kahlenberg

Wellness, bottled. The bottle had to feel like a ritual before it was opened.

Packaging Brand identity
Open
Biolumen

Biolumen

Complex science made legible
for a high-stakes pitch.

Pitch deck Brand identity
Open

Personal projects

No brief, no client.
Just passion projects.

App concepts
Juxta: Urban Exploration
Juxta app icon

Juxta

A time machine for every street corner. Point your phone, see the past.

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App concept Urban exploration
Planēo
Planēo app icon

Planēo

Track and visualize climate change in your city and around the world.

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iOS concept Climate data
Passion project
AUREUM CITY
Ongoing • World-building • 30 Years • 1 Island-state

AUREUM CITY

TOP 1
#1 in Passion Projects

It started with a sketchbook. Domes, aqueducts, civic plazas. Thirty years later, a complete island-state with its own history, mythology, and geography.

Visit Aureum

Currently open

Let's work
together.

Open to roles in visual design, brand, or campaigns. Not chasing volume. Just something worth making, with people who care.

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Juan Martinez · ©