Juan Martinez
Hallo

Trained in design.
Wired for experience.

I work across brand, product, and advertising — helping teams find the simplest, most interesting way to tell their story.

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Featured
Personal Capital billboard

Making finance personal

Personal Capital — free financial tools + wealth management
2015–2024 • Brand • Product • Integrated Marketing

Personal Capital

I joined when it was an early-stage fintech startup with a real mission — helping people take control of their financial lives. I left after a $1B acquisition. In between: we built the brand, ran campaigns that reached millions, and shaped the product by helping make finance approachable and simple.

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Passion projects

App concepts
Juxta: Urban Exploration
Juxta app icon

Juxta

A time machine for every street corner. Point your phone, see the past.

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App concept Urban exploration
Planēo
Planēo app icon

Planēo

Track and visualize climate change in your city and around the world.

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iOS concept Climate data
Worldbuilding
AUREUM CITY
Ongoing • World-building • 30 Years • 1 Island-state

AUREUM CITY

TOP 1
#1 in Passion Projects

It started with a sketchbook. Domes, aqueducts, civic plazas. Thirty years later, a complete island-state with its own history, mythology, and geography.

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Got something
interesting?

Open to senior design work in brand, product, or campaigns. Comfortable working remote.

Juan Martinez · ©