Cashius, Personal Capital’s piggy-bank mascot, bursting through pink paper in a superhero cape

Personal Capital · Special project

Meet
Cashius.

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02 · The brief

Personal Capital Cash, a high-yield savings account, needed a face. I helped bring Cashius from first sketches to a finished character, then put him to work across the launch.

Role
Sr. Visual Designer
For
Personal Capital Cash
Made
Character, poses, launch
Team
In-house marketing studio
Pencil-style sketch of Cashius, a piggy bank stretching on a yoga mat
The sketch
The finished Cashius in the same yoga stretch
The character

03 · From a sketch

Rough sketches came first, here the yoga stretch, then a finished character that could hold a pose, fly or flex.

04 · The character

A character, not a logo.

A savings account needed a face. Four poses for four moods of saving: super, flying, zen, strong. Each one a social card, ready to post.

Magazine ad: We reinvented the piggy bank. Introducing Personal Capital Cash, with Cashius on a pink page

05 · Launch

Then put him to work.

Launching Personal Capital Cash, a high-yield savings account: digital ads, transit, magazine, email and landing pages.

Cashius launch poster in a subway station
Cashius 01 / 05